In celebration of Hispanic Heritage, acclaimed content producer INGEÑUITY announces OndaLive! Chicano Music + Culture Fest sponsored by AARP, a celebration of Chicano music and pop culture.  The 3-day unprecedented virtual fan gathering is scheduled for October 27-29, 2020, 8:00pm across time zones – to watch, register visit LaOndaLive.com.   

Co-Hosted by pop culture icon Cheech Marin and GRAMMY Award-winning Marisol “La Marisoul” Hernandez of La Santa Cecilia, OndaLive! will feature 6 hours of free exclusive programming including primetime musical tributes to renowned Chicano artists and groups including Tierra (48 years); Los Lobos (47 years); Ozomatli (25 years); the late Emilio Navaira, and Little Joe with his 80th birthday celebration hosted by comedy pioneer Paul Rodriguez.  Also featured will be uniquely produced themed segments of Chicano lifestyle and cultural time capsules, musical mash ups, a documentary premiere, fan sessions, community advocacy panels and live concerts with artist revealing vignettes, all amplifying the Hispanic narrative. 


Music, Culture and Festival highlights include: 


  • Danny Trejo’s Chicano Music Mashups

  • Fragile Like A Bomb

  • Loud Mouth Comedy Roadshow

  • FANTASMA Muertos Night Parade

  • TEJANO AMERICA: Best of Season One

  • Song for Cesar, the Movement and the Music

OndaLive! Chicano Music + Culture Fest is sponsored by AARP, the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older. For Fest updates stay connected by following official OndaLive! social media channels (@laOndaLive on twitter and Instagram, LaOnda Live on Facebook and YouTube).

INGEÑUITY is a content and live event producing agency specializing in creating unique multicultural entertainment properties in culture, music, and comedy. David  Chavez, founder & CEO, is not only known for inspiring and entertaining millions, but also for shaping the national Hispanic narrative as a visionary content creator and engagement strategist. He has a 30-year career creating and promoting innovative and “brand firsts” in Latino-centric content & live events. Television credits include creator and Executive Producer of some of the most memorable specials -- the ABC Network ALMA Awards (2002-2009), the Univision Network Premios Deportes (2008-09) and the PBS Hispanic Heritage Awards (2013-14).   INGEÑUITY has created intellectual brand properties such as Vegas Tejano Music Week, a four-day Tex-Mex musical showcase drawing over 8,000 fans since 2004. Forthcoming Chavez led franchises include: FANTASMA Pop Culture Fest; Loud Mouth Comedy Roadshow, Success Stories Live!, and Estrellas de Mariachi to name a few.